Head of Performance Marketing (Investment)

July 11, 2023

Job Description

About the Company:
Our client is one of the leading Fintech companies aiming to provide a better financial future.

Job Responsibilities:

  • Create, implement, and evaluate comprehensive digital marketing strategies, including A/B test bidding methods, across a variety of paid channels, including Facebook ads, Google Search, GDN, and other third-party networks. 
  • Create and maintain thorough documentation that will enable any new employee to comprehend and even take over the function’s operations, both for the overall structure AND the step-by-step method of controlling each channel. 
  • Hire the right team member to meet the hiring expectation 
  • Keep track of and monitor all digital marketing KPIs, such as actual spending, conversion rates, ROAS metrics, daily optimization, GDS, and CAC (at all phases of the funnel). 
  • Optimize SEO strategy via keyword and website improvements 
  • Identify market trends, user behavior, and insights using data analysis to offer marketing and business strategies. 
  • Effective campaign budget planning and optimization requires careful forecasts, thorough testing, and agile optimization. 
  • Weekly, carry out continuing keyword research, expansion, and optimization. 
  • Utilizing scalable digital marketing across channels to increase organic digital marketing investment while reaching key target consumers

Key Requirements:  

  • Minimum 7 years of experience in developing and implementing digital marketing & performance strategies
  • Prior experience in both agency and tech companies will be preferred. 
  • Possess a solid understanding of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Hands-on experience with SEO, Google Analytics and CRM software
  • Data driven individual with solid communication skills