Head of Marketing – FMCG

Job Description

• Prior Consumer Goods experience is a must
• Proven experience and track record in Marketing
• Exposure to Product Development would be a strong plus

Key Responsibilities:

• Achieve sales volume and revenue targets for the brand
• Develop the brand and total category
• Achieve market share targets and brand objectives for the country
• Obtain and analyze POS data for effective business decision-making
• Design, plan and execute retail advertising, promotion, and merchandising activities in line with the brand and product strategies
• Manage the allocated A&P budgets, maximizing optimum local media plans and profitability for the brand
• Support R&D on market insights and new product development

Job Requirements:

• Bachelor’s degree from a reputable university
• Minimum of  8-10 years experience in FMCG brand management
• Prior category experience in Tobacco / Alcohol is preferred
• Excellent communication and presentation skills
• Strong leadership skills
• Strategic and critical thinker
• Able to work in a dynamic environment